The loudest engines shouldn’t be quiet on social
The origin of Grandma’s Speed Shop
With a decade of dedicated service at Grandma's Speed Shop in Roseville, Michigan, Dan and Patrick sought assistance in boosting their social media presence.
Our objective was to vividly portray the daily lives of these skilled craftsmen by capturing authentic moments in their natural workshop habitat.
Diesel engines re powerful. So is TikTok.
-
After more than 1.5 years of working with Grandma’s Speed Shop, the time has come where the guys wanted to invest in TikTok. After one post, we gained 9 followers and only the bare minimum in reach.
That was until the second TikTok that we ever posted caused a stir within the truck community reaching more than 1.8-million views, nearly two-thousand comments, 32K likes and more than 1600 new owned followers.
A combination of understanding the community and content was the perfect blend for creating a disruptive TikTok that encouraged the TikTok algorithm and truck community to work for Grandma’s.